2024 Trade Show Display Trends

Just like trends are constantly changing when it comes to general marketing and brand-building, so are trends for trade show displays. Elements that had visitors flocking to your booth two years ago might be things they walk right past today. To maximize your ROI, you need to be up to date with those trends.

Here are five trade show exhibit trends for 2024 that the Monster Displays experts have already seen making an impact. When you’re putting together your next booth display, keep these trends in mind for a successful event.

Sustainable Displays

More and more prospects are interested in working with environmentally conscious companies. Using eco-friendly materials, you can show your pledge to sustainability while still having a great-looking display. Fabrics made of recycled plastic, such as our OnePlanet ^TM polyester fabric that uses reclaimed plastic bottles, allow for vibrant back walls and banners. If you’re adding lighting to your display, LED fixtures use up to 90% less energy than traditional halogen and incandescent bulbs.

LED Tiles

While backlit displays are still a valuable tool, exhibitors are upgrading to dynamic content playing on large LED video walls. These are built connecting small LED tiles together, effectively covering huge walls with ease. These tiles are also available in curved format, widening creative options for volumetric 3D shapes and logos. You can also incorporate automated movement for an even more engaging experience. Whether as an electronic banner that conveys a specific message or a colorful backdrop that adds to the atmosphere, LED video tiles will help your brand stand out.

Bold Colors in Hanging Signs

Some things never go out of style with trade show displays, and bold graphics are one of them. Having them on a hanging banner will raise your message above the rest. On a busy trade show floor, dozens of back walls and freestanding banners can get cluttered. Take advantage of the space above with vivid hanging elements that can be seen from across the expo center. It also leaves more space within the booth for other structures or guests to navigate.

Live Streaming Booth Activities

Even if someone can’t make it to the trade show, they can still be part of the experience. By live streaming demonstrations, presentations, contests or other activities, people can engage from thousands of miles away. Broadcast the video on your website or social media channels to grow your digital branding footprint. It’s a low-cost way to reach many additional vendors and partners — and you’ll also connect directly to the consumer, setting up product and service launches on a larger scale.

Holograms

When it comes to holograms, the future is here. According to Persistence Market Research (via Yahoo Finance), the hologram display market is forecast to grow an average of 21.4% annually through 2032. With holograms, you can “beam” people into an interactive presentation, such as product specialists and company executives, or design an immersive display with 3D animation and images. Both are interactive ways to make your trade show booth more engaging while also demonstrating a commitment to the latest technology.