A Banner Stand Display Guide

A Guide to Banner Stand Displays

No matter how much display space you have, a banner stand will make every square inch count. Banner stands with custom artwork can be placed in trade show booths, by entryways, on walkways and in many other places. Whether as the primary graphic or as part of a larger display, use logo banner stands to make a lasting impact.

Many banner stands are available depending on how and where you plan to use them. Our trade show banner stand guide will help you get started with this effective marketing tool.

Choosing the Right Banner Size

Several factors go into picking the size of your banner stand. The smaller a banner is, the easier it is to set up and transport — but it might not be as noticeable. You’ll have to account for how much space you have and whether it will be a floor banner or a tabletop banner. Finally, the larger the banner is, the more text and artwork detail it can accommodate. A three-foot wide banner stand is a standard size while four- and five-foot banners stands are considered larger options. You can get banners up to 12 feet wide as well for red-carpet events.

Types of Banner Stand Displays

Once you know what size banner stand you want, you’ll need to choose a design. Here are the most common event banner stand styles and the benefits they offer.

Backlit banner stands

Using backlit banners such as our Brightline light box displays will grab attention in crowded and dimly-lit areas. The lights are placed behind the graphics to illuminate it without casting shadows. You can get them printed with single-sided or double-sided graphics.

Outdoor banner stands

Having quality outdoor signage gives you even more ways to reach potential customers. They use heavy-duty fabric and frames that resist water, UV rays and wind. Fun designs such as teardrop flags and archway banners welcome people with an eye-catching branded message.

Retractable banner stands

For the ultimate portability, get retractable banners. The banner rolls up into the base so it takes up almost no space while traveling — and they take about a minute to set up! Along with standalone use, retractable banner displays go well with pop-up booths and counters.

Tension fabric banner stands

Fabric banner stands offer unique shapes, easy setup and enhanced portability. Full color dye sublimated fabric pillowcases wrap over a collapsible aluminum frame, creating sleek branded banners with double-sided visibility. They also allow for easy graphic swaps, since replacement prints can be folded and shipped in small packages, making them the perfect choice for in-store branding.

Digital banner stands

Take your branding into the modern age with an interactive digital banner stand to engage prospects. Some banner stands combine traditional fabric graphics with a tablet or monitor, giving you the best of both displays. You can also get an LCD digital billboard to play videos and demonstrations.

Banner walls

A banner wall consists of three or four smaller banner stands that can be assembled into one bigger display. With the right graphics layout, you can use the panels individually as well as together, giving you a lot of options for different events and promotional needs.

We hope this guide has given you some ideas and inspiration. If you need more assistance deciding on a banner stand, contact Monster Displays by calling (888) 985-0339 or emailing [email protected].