Answering Outdoor Banner FAQs

Outdoor banners are a type of all-weather outdoor display that’s used to capture attention in various settings, from storefronts to special events. These displays are designed to withstand all kinds of weather conditions, with fade-resistant materials and sturdy construction. Outdoor banners can be used to promote brands and products or to simply convey a message. With the right design and placement, a high-quality outdoor banner can make a lasting impression and get your message out to a broad audience. Ready to learn more? Check out some frequently asked questions about outdoor banners to see if these displays are right for you.

Q: What are the most popular outdoor displays?

A: The most popular outdoor displays are tents and flags, both of which can include full-color graphics promoting your brand. The big difference is that a tent offers shade and rain protection, while a flag is simply about enhancing visibility. Tents can be accessorized with walls and backs for more branding opportunities (and protection), but it's hard to beat the eye-catching qualities of a well-placed flag, especially at a fair or outdoor event. Other popular types of outdoor displays include banner stands, A-frame signs, table umbrellas and folding signs. All outdoor displays are designed to withstand the elements.

Q: Can you use a regular banner or display outdoors?

A: You can, but it’s not advised. A regular banner is designed for indoor use and the materials used to make the banner may not be able to handle exposure to the elements. The frame may become rusted or wind can blow a banner over. For these reasons, we strongly suggest choosing an outdoor display for areas exposed to rain, wind, and sunlight.

Q: How do I care for my outdoor banner?

A: Caring for your outdoor banner or display is easy. All you need to do is handle the display with care and pack it for transport or storage only when it's dry. If you pack up an outdoor display when it’s wet, you risk mold or mildew forming and water trapped in the frame can cause rust. When the display isn’t in use, it should be stored indoors, in an area that is not exposed to extreme heat or cold.

Q: Can outdoor banners withstand extreme weather conditions?

A: Most outdoor banners are weatherproof, but for extreme weather conditions such as hurricanes and blizzards, the displays should be taken indoors to avoid damage. Under normal conditions, the displays can remain outdoors as most outdoor banners are made to be weatherproof, and are designed to resist rain, sun and moderate wind. Mesh banners are recommended for use in particularly windy areas, like near roadways, to prevent tearing.

Q: How long will an outdoor banner or display last?

A: The expected lifespan of an outdoor banner depends on a variety of factors, including how often it is used, the climate it is used in and how it is stored. On average, a well-made outdoor trade show tent or banner flag should be able to last at least five years, especially if it is taken in during extreme weather conditions. Lower-quality outdoor displays may have a shorter lifespan of two or three years, but they cost less, which is fine for a business that frequently changes out graphics or is only planning on using the display for a few events.

Q: What’s the best way to design an outdoor banner for maximum impact?

A: Design your outdoor banner the same way you would design an indoor display. Use bold, contrasting colors and large, readable fonts. Keep the design simple, and ensure the key message and call to action are visible from a distance. The main difference between designing an indoor and outdoor display is that you’ll want to use a larger font and fewer words on an outdoor banner so that it can be read quickly and easily, even from a distance.