Common Questions Asked at Trade Show Booths

Answering Common Trade Show Booth Questions

Attracting people to your trade show exhibit is only the first part of a successful event. To convert them into customers, you need to keep the conversation going — and that means having the answers to the questions they ask. This guide covers six of the most common questions by trade show booth visitors so your staff is ready for them. You may even ask these same questions to solid prospects so you know they’re a match with your goals.

1. What Products and Services Does Your Company Provide?

This is one of the most basic questions — but you’d be surprised how many organizations can’t give a concise answer. Have a clear summary of what your company does while being prepared for follow-up questions about specifics. You may want to prepare a demonstration or interactive component so visitors can see these products and services for themselves.

2. How Does Your Company Stand out From the Competition?

There are dozens if not hundreds of other companies offering products and services like yours. Why should prospects choose you? Let visitors know how your company separates itself from the pack, whether it’s with certain product features, pricing, efficiency, customer service or something else altogether.

3. What Is the Price Range for Your Products or Services?

Every potential customer has a budget, and they’ll want to know your pricing before they commit to anything. In addition to talking about general rates, note whether there are certain price tiers or packages. Showing a willingness to work with prospects on pricing to a certain degree can go a long way.

4. Which Industries Do You Frequently Collaborate With?

Telling a client which companies and vendors are your regular partners will show what experience you have and how it applies to a potential collaboration. Whether you’ve worked extensively in agriculture, construction, aerospace, information technology or another industry, it is helpful for visitors to know.

5. Can You Share Some Examples of Successful Projects Your Company Has Delivered?

Plenty of companies can make promises — but customers want results. Your staff should be prepared to talk about projects that have gone well, especially as they relate to current proposals. You may also want to prepare a few case studies that go into more detail.

6. Do You Have Any Current Promotions or Special Discounts Available?

Everyone likes a good deal, and if a prospect is on the fence, a promotional package or offer might be enough to sway them. Have your staff well-versed in current promotions and discounts. You might come up with a few possible promotions based on what certain prospects are looking for.

Have the Right Answers with the Right Trade Show Exhibit

A high-quality, well-designed trade show display can help you answer common questions from visitors. Whether it’s smartly chosen graphics that highlight what your company does, kiosks and monitor stands to show videos, or a meeting table for personalized interactions, there are many ways to share the information people need to effectively engage with your brand. Contact Monster Displays for assistance taking on any trade show challenge.