The Most Popular Trade Display Designs

Common Types of Trade Show Displays

Every business has different goals and objectives when attending industry events — and the right display will meet those goals head-on. Before getting into graphic design and accessories like furniture and table covers, you need to decide what type of booth display is best suited to your branding plan, the shows you’re attending and the spaces you’re working in. In this guide, the experts from Monster Displays look at five types of popular trade show displays and how they can lay the groundwork for a successful promotional campaign.

Tension Fabric Displays

In recent years, tension fabric graphics have become very popular, particularly for indoor exhibits. These polyester fabrics are stretched tight over the frame, giving back walls and banners a modern near-frameless appearance. A tension fabric display graphic is wrinkle-resistant even when you fold it up for easy transport and storage. Other benefits include easy assembly and the versatility to adapt to different spaces.

Banner Stands

Adding a banner stand is a great way to get your brand noticed. They take up almost no space, meaning you can have statement-making artwork in a small trade show booth. Banner stands also offer the most options — you can place them along pedestrian walkways, around entrances, in office lobbies and more. Although most banners are 3-5 feet wide, you can get larger banners for exhibit back walls and smaller banners for table tops.

Hanging Banner Signs

If you truly want to rise above the competition, you may want to take that advice literally. Most exhibit floors have plenty of available space overhead — so why not use it? A hanging banner sign with your logo and branding will greatly increase visibility. Think of them as a giant arrow pointing people toward your booth. Many shapes are available, including triangle banners, four-sided banners, round banners and billboards.

Backlit Displays

Another way to get people’s attention when a lot is going on is to use lighting. With backlit trade show displays, the graphic backdrop is evenly lit up from behind using efficient LEDs or fluorescent bulbs. This makes it more vibrant and captivating without shadow effects. Since many displays such as our Brightline Light Box Displays are modular, you can choose to light up part of the graphic, which will accentuate certain branding aspects.

Pop-up Displays

When you need a full-size booth display that sets up fast, pop-up trade show displays are the answer. The streamlined design and tool-free assembly mean one or two people can assemble them in a few minutes. Pop-up displays pack up tightly as well to reduce transportation costs. Many of them are modular, letting organizations alter the layout as needed. You can get pop-up exhibits with traditional laminated graphics or modern tension fabric graphics.

Choose the Best Trade Show Display

Starting with the right type of trade show display is a crucial first step to success. If you need further assistance, contact our support team at [email protected]. We’ve been helping organizations find the right displays and customize them since 2000.