Comparing Trade Show Booth Sizes

How to Choose the Right Trade Show Booth Size?

The size of your trade show display is just as important as the graphics and accessories. Too small a booth will limit the design possibilities and make your company feel insignificant among the crowd. On the other hand, too large a booth means wasted space and not as good a return

The three most common trade show booth dimensions are 10’ x 10’, 10’ x 20’ and 20’ x 20’. While you can occasionally find other sizes, today we’ll focus on the “big three” and the benefits each can offer.

10x10 Trade Show Booths

Widely considered the standard booth size, a 10’ x 10’ trade show booth is a compact, budget-friendly solution. It’s ideal for companies that are new to trade shows or demonstrating smaller products and services. Many trade shows only offer 10x10 booth spaces, making it a good default option for just about any company.

These booths usually have an inline design for setting up between other booths. You can get a corner booth, but be aware this real estate usually costs extra. The main downside of 10x10 booths is that the lower square footage won’t work as well for demonstrating larger products. You will also need to be more intentional about the way attendees enter and navigate the space.

10x20 Trade Show Booths

If you want to give visitors a way to explore your offerings in more depth or set up meeting and presentation areas, a 10’ x 20’ exhibit booth will give you the space to do so. By doubling the square footage, you can accommodate more visitors during peak hours. Finally, 10x20 show booths give you more flexibility over how to design the layout and what accessories to add. Like 10x10 booths, the 10x20 display is usually an inline booth.

A few disadvantages of 10x20 exhibit booths are that they cost more to purchase, they take more time to set up and it will cost more to rent the floor space. Furthermore, trade shows usually offer limited 10x20 areas.

20x20 Trade Show Booths

A massive 20’ x 20’ trade show booth lets your creativity run wild. The 20x20 exhibit spaces are positioned the most prominently, and you can take advantage by adding podiums, meeting tables, monitor walls and more for an immersive experience. These kits are typically an island display with entry from all sides or a peninsula display that has a backdrop wall and three open sides.

The biggest drawback of a 20’ x 20’ exhibit booth is that you’ll get the least amount of use from it. Most trade shows don’t offer this type of floor space or charge a premium. On top of the higher price tag for the display, it can make a 20x20 booth cost-prohibitive.

As you can see, each booth has its advantages, and you can choose the best one for your needs — especially if you buy a modular trade show booth that adapts to different spaces. Whatever booth size you’re looking for, Monster Displays can help design the perfect solution.