Customizing Backlit Show Displays

From Concept to Reality: Customizing Backlit Displays for Your Brand

A backlit display is an excellent way to call attention to brand messaging and make a statement. With many organizations jumping into backlighting, you’ll need to make sure yours doesn’t get lost in a crowded show floor sea. Furthermore, it needs to fit branding objectives and not be just another generic display. With these 10 steps, you can customize a backlit display so it’s on-brand and on-point for your event needs.

Step 1: Define Your Objectives

• Identify Goals: Determine what you want your display to achieve — brand awareness, product promotion or lead generation.
• Audience Focus: Understand your target audience and what visuals or messaging will resonate with them.
• Event Requirements: Consider booth size, layout and regulations for the trade show or event.

Step 2: Develop the Concept

• Brand Alignment: Ensure your display reflects your brand identity by incorporating consistent colors, logos, fonts and messaging.
• Visual Focus: Decide the central element of your display, such as a product image, tagline or video.
• Lighting Strategy: Choose whether to use edge lighting, backlighting or both to emphasize specific design elements.

Step 3: Choose the Right Backlit Display Type

• Fabric Lightboxes: Ideal for vibrant, seamless graphics and easy setup.
• Pop-Up Displays: Perfect for portability and quick assembly.
• Hanging Displays: Great for visibility from a distance in crowded venues.
• Modular Displays: Allow flexible configurations and future reusability.

Step 4: Work on Design Customization

• Professional Design: Use professional design software (like Adobe Illustrator) to create sharp, high-quality graphics for large-scale printing.
• Print-ready Files: Ensure designs are in CMYK color mode with 300 dpi resolution and include proper bleed and trim lines.
• Incorporate Lighting: Plan for how light will interact with the design. Use gradients, transparent sections or high-contrast areas to maximize impact.

Step 5: Material Selection

• Fabric Type: Choose a high-quality, wrinkle-resistant fabric designed for light diffusion.
• Frame Material: Use lightweight, durable materials like aluminum.
• Lighting Technology: Use energy-efficient LEDs for consistent illumination and long-term savings.

Step 6: Collaborate with a Manufacturer

• Find a Specialist: Work with a reputable company experienced in custom backlit displays.
• Provide Clear Specifications: Share exact dimensions, file formats and assembly requirements to ensure accuracy.
• Request Prototypes: If possible, test a small section to check for color accuracy and lighting effects.

Step 7: Assemble and Test

• Test Lighting: Assemble the display and test the lighting in a controlled environment to ensure no dark spots or uneven illumination.
• Evaluate Design Impact: Check how the lighting enhances the graphics and make any necessary adjustments.
• Practice Setup: Familiarize yourself with the assembly process to ensure smooth installation at the event.

Step 8: Enhance with Add-ons

• Interactive Features: Incorporate touchscreens, QR codes or digital media for an engaging experience.
• Accessories: Add shelving, counters or product showcases that integrate seamlessly with the backlit display.
• Lighting Effects: Experiment with dimmable lights or color-changing LEDs for added flair.

Step 9: Deploy and Showcase

• On-Site Assembly: Arrive early at the venue to set up your display and troubleshoot any issues.
• Position Strategically: Place the display where it catches the most attention, such as near entrances or main aisles.
• Engage Visitors: Use the illuminated design as a conversation starter to draw in attendees and explain your brand story.

Step 10: Maintenance and Storage

• Cleaning: Gently clean the fabric with a soft cloth or approved cleaner to maintain vibrancy.
• Disassemble Carefully: Pack components securely in a padded case to prevent damage during transit.
• Store Properly: Store in a cool, dry place to preserve the integrity of the fabric and lighting elements.

Contact Monster Displays for more advice or to start customizing any of our backlit display kits. We have helped more than 30,000 happy customers with their display needs and are ready to help with yours.