A Five-Step Guide to Designing an Effective Banner Stand

A well-made banner stand can make a big impact on your audience, drawing attention and acting as a focal point. Whether you intend to use it at a party, a special event or for advertising, a banner stand can help you stand out from the competition to promote your product or business. Ready to get started? Follow along for 5 steps to designing a high-impact banner stand that will perfectly represent your band.

Step 1: Understand Your Purpose and Audience

Before you begin, identify what the main goal of your banner stand is. Do you want to draw attention to your brand or a special event? Are you trying to advertise a particular product or let people know about a sale or promotion? Banner stands are often the way that brands make a first impression on visitors, particularly at events like trade shows and festivals where people spend hours touring different exhibits and you need to stand out. Once you’ve identified your audience, you can tailor the design of the banner stand to that particular demographic.

Step 2: Choose the Right Banner and Type

Monster Displays offers a wide range of banner stands to suit any need. Whether you’re looking for a banner stand for an in-store promotion or need a backlit banner stand, you’ll find it at Monster Displays. Here are a few of the most common types of banner stands you might come across:

• Backlit Banners: These are exactly what they sound like — banner stands that have integrated LED lights to make the display more vibrant and visible.
• Tension Fabric Displays: These unique banner stands are the perfect choice when you need creative solutions to build tabletops, single-stand displays or multi-stand spectacles for your events.
• Retractable banners: Streamline setup time with retractable banners that are ideal for making a direct and quick impression at trade shows and pop-up events.
• Outdoor banner stands: These are just as the name implies — banner stands that can withstand the elements for outdoor displays.

Too many choices or not quite sure what you need? Check out the Monster Displays Buyer's Guide to Banner Stands which compares the most popular solutions.

Step 3: Design Your Banner Stand Graphics

Once you’ve picked the type of banner stand you want, the next step is to design the graphics for it. There are 4 key elements to a banner stand: a logo, images, text and a call-to-action. When making your design, you’ll want to ensure that everything is readable and that the visual hierarchy is in order. Use clear, legible fonts and arrange the design in a way that the viewer’s eye is drawn to the most important information first. You can achieve this by using larger text for more important items or combining text and graphics to convey the most important information. Try using contrasting colors to make key elements stand out and enhance readability.

Step 4: Incorporate Branding Elements

Bring on the branding! Ensure brand consistency in the design through the use of colors, fonts and imagery. Maintain a cohesive look and try to match the banner stand to your other marketing materials. Now is not a good time to explore color theory or mix up your company logo. Consistency and branding are key elements to a really good banner stand.

Step 5: Optimize for Visibility and Impact

Once your design is mostly complete, it’s time to optimize it for visibility and impact. Make sure important information is at eye level — take a step back and see where your eye naturally lands on the display and then place the most important information at that spot. Use contrasting colors and bold designs to stand out in crowded environments while staying consistent with branding. The trick is to catch their attention while also reminding them of which brand it is.

If you follow these five simple steps, you can create an effective banner stand that will successfully represent your brand and draw plenty of attention. Visit Monster Displays for the best selection of banner stands and easy ordering options.