A Helpful Guide on Creating a More Efficient Backlit Display

Make your backlit display stand out in any setting with seven easy tips from the pros at Monster Displays. Find helpful tips and tricks for designing and setting up a backlit display that will help draw attention, maximize impact and effectively showcase your message. Use these tips when designing a trade show display, retail display, or special exhibition.

1. Choose High-Quality Graphics

Not all graphics are created alike and it's important to choose a high-resolution image that is designed for backlighting. Remember that vibrant, crisp and clear images will stand out and get the right kind of attention. Even the color scheme matters as the colors you use will appear more vivid when illuminated, potentially grabbing attention from across the room. Take into account the size of the space when designing your graphics, as larger spaces can accommodate bolder designs and brighter colors when it comes to a backlit display.

2. Use LED Lighting for Brightness and Efficiency

If you have lighting options for your display, always opt for LEDs. LED lights are brighter than incandescent bulbs, offering even illumination while staying cool and using significantly less energy. LED lights are also longer lasting, reducing maintenance and repair demands.

3. Choose a Clean, Minimalist Design

On average, viewers spend less than 30 seconds looking at a backlit display. With so little time to convey your message, less is more. A clean, minimalist design with a strong focal point will get your message across much better than a busier display. Try not to overwhelm the viewer with text or cluttered visuals.

4. Choose Eye-Catching Headlines and Include a Call to Action

Be bold when designing your display and choose a headline that’s short, sweet, and to the point. Make sure your headline is clear and easy to read from a distance, drawing attention and guiding visitors to your booth or exhibit. Pair your headline with a strong call to action, like inviting viewers to visit your booth or try out a product demo.

5. Maximize Contrast for Visual Impact

Contrast is key when it comes to drawing in visitors to your booth. Choosing a text color that contrasts against the background not only makes your message easier to read, but it also makes the display more impactful. Dark backgrounds with light text (or vice versa) offer the best readability and work best with backlit displays. Always test your color combinations before printing to ensure that the content is easy to read, especially from a distance.

6. Test Your Display Before the Event

This probably goes without saying, but always test your display before the event. Testing your display gives you a chance to make sure the lighting is even, the graphics are clear, and that everything fits together nicely. By testing your display before the event, you’ll have ample time to make any needed adjustments or repairs.

7. Invest in a Portable, Easy-to-Assemble Frame

Trade shows don’t last that long, which means you’ll be assembling and dissembling your display system fairly frequently. Choose a backlit display that’s lightweight, easy to set up, and easy to take down. Your backlit display is an investment, so you'll want to choose one that can be used multiple times.

By using these seven tips, you can make the most out of your backlit display. The right backlit display is a powerful tool that will help draw in viewers and leave a lasting impression. Be sure to pay close attention to detail when designing the display and always double-check lighting and placement to ensure the most impact. If you’re ready to elevate your brand’s presence at your next trade show, visit Monster Displays to start designing a new backlit display.