Three Helpful Tips for Creating A More Successful Trade Show

Trade shows offer a unique opportunity to showcase your brand to a large audience in a short amount of time, maximizing visibility, and potential connections. However, a well-planned approach is essential to maximizing your time at a trade show, where competition for attention is bound to be fierce. The key to a successful trade show lies in attracting visitors and then converting those visitors into clients by encouraging them to interact with your booth and getting to know your brand.

1.) Attract Visitors

It’s important to create an eye-catching booth if you want to attract visitors to a trade show. When designing your booth, try to create strong visual appeal by using large visuals, digital screens and backlit displays to help draw people in and create a memorable experience. You can even offer an incentive for stopping by, like a promotional item or a chance to enter a giveaway. Interactive displays and engaging demos also encourage trade show attendees to visit your booth and give them the opportunity to see your product in action.

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2.) Create Connections

Demos, product trials, and interactive technology like touchscreens or VR are great personal ways to create stronger connections and boost a deeper engagement. You’ll need multiple opportunities to create a memorable experience that revolves around the service or product you offer. Once visitors are interacting with your booth, you or your staff can ask questions, actively listen, and try to discover the goals or pain points of the visitors to offer personalized solutions. Real, authentic conversations are the key to creating connections and building trust. Once the conversation is flowing, offer a business card or direct visitors to scan a QR code or badge to efficiently capture lead details.

Want to offer guests a no-pressure approach? Place an iPad or tablet stand in a convenient location and let guests enter their own contact information. You can also incentivize participation by offering entry into a giveaway in exchange for contact information.

3.) Win Them Over

After the event, follow up on leads with intent. Send personalized follow-up emails or messages to remind potential clients about their interaction and to answer any questions they may have. You can also offer an exclusive post-show incentive like a discount or free trial to help convert visitors to clients. Don’t forget to keep the connection going with periodic communications including useful content and invitations to future events.

Make sure to follow up with potential customers shortly after the trade show or event when your brand or product is still fresh in their minds. You want to seal the deal without having to re-sell them on what you’re offering.

Following these three guidelines will help you have a more successful trade show event. From planning your booth to creating connections and winning over new clients, trade shows give you the opportunity to get eyes on your brand and to make authentic connections that you wouldn’t otherwise would have the opportunity to make.