How to Make Your Trade Show Booth Stand Out

The Most Critical Elements to Stand Out from Trade Show Competition

At any given trade show, there are hundreds, thousands and even tens of thousands of potential buyers in attendance. To draw their attention and turn them into future customers, you need your display to stand out from other companies that are exhibiting. How are you going to do that? This guide goes over the four most critical trade show booth design elements that will get you noticed.

1. Tell Your Brand’s Story

Your brand is more than just faceless products and services. There’s a story behind your company, and being able to convey that story will form a stronger connection with prospects. Sometimes a logo and slogan are enough for this, but be willing to dig deeper. More than anything, ask why — why was the company founded? Why are you an authority in the industry? Why should customers work with you and trust you? Then try to weave the answers into your exhibit booth and presentations.

2. Make it Interactive

An engaging, interactive booth design will almost always be more effective than a passive design. Don’t just show people a video of your product — give them a live demonstration of how it works. Don’t just have a banner graphic with your logo — hand out promotional items or have a giveaway contest. According to Gallup, fully engaged customers generate an average of 23% more profit and revenue than indifferent customers while actively disengaged customers generate 13% less. By engaging attendees, you’re making your booth more memorable now and taking the first step toward long-term loyalty.

3. Use Bright Colors

You want people to notice your booth — and brightly colored graphics are a great way to do so. They also establish a more upbeat and exciting mood compared to neutral tones. We recommend the 60/30/10 rule where you have three colors. The primary color should be used in 60% of the available space, the secondary contrasting color takes up 30% of the space and the accent color gets the final 10%. Just be sure not to use too many colors; otherwise, you may overwhelm the senses and turn people off.

4. Have a Clear Goal and Theme

While you may want to load up your messaging with nitty-gritty details about product features and different offerings, this can often lead to a muddled mess. Decide what your event goals are and what your unique selling proposition (USP) is, then make them what the rest of the exhibit revolves around. This will make the design more focused and cohesive while giving buyers a clear message about how your product or service will benefit them.

Design Your Booth at Monster Displays

Our exhibit experts can help you design a display that attendees will notice. From tension fabric and backlit displays to modular booths, hanging banners, and outdoor displays, we have a solution that’s made to order in the U.S. Browse our kits online to get started or contact us today so we can put our experience to work for you.