As a marketer or advertiser you need to know what to focus on when dealing with exhibit displays. Design may not be your main function, but there are some basic tricks and suggestions to help you lead your team to clever design.

Reading this eBook you will learn:

• Why should you focus on design if you are not a designer
• What makes event marketing special
• How to create ROI through design
• Universal design tips
• ... and a quick-peek about photography and design composition!