The Biggest Tradeshow Mistakes

Trade Show Mistakes to Avoid

A lot goes into attending a trade show, and the occasional mistake is bound to happen. Some errors are more glaring than others, though, and one big blunder can be a huge setback. By avoiding these eight common trade show mistakes, each event you attend will go more smoothly from start to finish.

Not Having Enough Storage

You need places to put trade show display storage containers, staff belongings, extra brochures and everything else you brought. Otherwise, your booth will be full of unwelcoming clutter.
Whether it’s built-in counter storage or a nice logo table cover to conceal items, plan for storage so your space looks neat.

Not Training the Staff Enough

Your staff is the connection between the company and potential buyers. If you haven’t given them proper training, they won’t be able to correctly demonstrate products, answer questions, identify pain points or positively engage with attendees. Investing in training is a short-term cost that has big long-term benefits.

Not Bringing the Booth Diagrams/Setup Instructions

Some staffers may be able to put together the booth with their eyes closed, But what if your primary staff gets sick or the event crew will be setting it up? Having the diagrams, equipment list and other paperwork on hand will help the installation go faster and correctly.

Not Having Enough Outlets

When you have LED backlighting, monitors and other display features — not to mention a place for staffers to charge their phones — you can end up needing several outlets. Make sure to include enough outlets with your booth rental to run everything. Bring one or two extension cords and power strips as well for backup.

Not Setting the Right Trade Show Budget

There are many costs beyond the show display and booth rental. Remember to account for promo materials, transportation costs, paying the staff and everything else so you’re not suddenly spending thousands beyond what you expected. Read our article on How to Make a Trade Show Budget for more information.

Not Arranging Inbound Shipping Correctly

You don’t want to show up for an industry event only to find your booth and supplies didn’t. Confirm the proper shipping address, and if there’s an advance warehouse option, consider utilizing it for peace of mind. Also, investigate shipping rates and time estimates so you get the most cost-effective option.

Not Doing the Outbound Shipping Paperwork Beforehand

Many shows allow you to fill out paperwork indicating where you want your equipment shipped after the show. If you wait until the end to fill it out, you’ll be stuck in a long line with everyone else who did. Complete as much of the paperwork as you can in advance to save valuable time.

Not Using Shipping Crates and Cases

It may seem like heavy-duty shipping crates and hard cases cost a lot, especially when you include the added shipping fees. However, panels, lights and counters can easily get dinged in a cheap case. With the protection hard cases provide, you’ll save far more in the long run.