Why To Refresh Exhibit Graphics

Why Your Exhibit Needs a Graphic Refresh

The graphics are the first thing most show attendees notice about your display. Beautiful back walls, banner stands, tabletop banners and other displays have a huge influence on potential new partners. However, these graphics will periodically require tweaks or a full overhaul to maintain their peak effectiveness. Using antiquated or worn-out graphics can severely hurt ROI and leave a poor impression.

Most trade show graphics have a useful lifespan of two to three years — and depending on business needs, an update may be necessary even sooner. Is your exhibit ready for something new? Here are seven reasons to refresh trade show graphics and jump-start an exhibit’s impact.

1. Outdated Branding

Your branding may have evolved, including new logos, colors or taglines. Outdated graphics can confuse visitors or fail to align with your current messaging and brand identity. Anytime you make even small branding changes, you should get fresh graphics that reflect this new approach.

2. Staying Competitive

Exhibitors around you may have cutting-edge designs that grab attention. Graphic trends are constantly evolving, and you need to keep up if you don’t want to get lost in the shuffle. Fresh graphics help you stand out and convey professionalism, keeping you competitive in attracting foot traffic.

3. Adapting to a New Audience

If your target audience or industry focus has shifted, your graphics should reflect their needs and preferences. The older graphics may not connect with this newer audience. Tailoring visuals to your audience’s wants and needs increases engagement and relevance.

4. Highlighting New Products or Services

If your offerings have changed, your exhibit graphics should highlight these updates. This is especially true if you are launching a new product or significantly altering an existing item. Signage and visuals that showcase your latest innovations are crucial for sparking interest and initiating conversations.

5. Fixing Wear and Tear

Exhibit graphics endure transportation, setup and breakdown. Although shipping cases and other accessories can help protect them, accidents happen, and general wear is inevitable. If the graphics are scratched, faded or ripped, they detract from your professional image and fail to inspire confidence.

6. Making Other Changes

Sometimes a graphic refresh is necessary because of other tweaks and adjustments to your display. For example, if you are adding exhibit backlighting or side lighting, updated graphics that take this lighting into account will look better than older graphics.

7. Lack of Results

What if you’ve done everything you’re supposed to and still aren’t getting results? Sometimes the graphics you think look great just don’t register with attendees. Pay attention to feedback, whether verbal or in terms of ROI, and update the graphics accordingly.

Replacement Trade Show Graphics

Monster Displays can provide replacement graphics for many trade show displays. Our professional graphic design team will work with you to come up with a design that fits your current needs, then print it in vibrant colors on long-lasting materials. Contact us to submit a graphic design request or ask our trade show experts about anything else related to exhibit design.